Jan 30, 20090
Hardcore Gamer: Sell Your Brand on eBay
By: Ian McClure
A recent New York Times article discusses the print magazine business and the rising number of casualties the recession has claimed. This month has seen 14 magazines go under, including Country Home, Arthur, Vital Source, Map Magazine, and Teen. Going down with the balance sheets, obviously, is each of those respective brands. Effectively, each demise takes with it that brand's intellectual property, including copyrights, trademarks, customer lists, subscription lists, vendor lists, and more. Many smaller print-media magazines probably don't have much overhead. A ... Read More
Trevor M. Blum is a former Associate in the Chicago-based, valuation practice group of Ocean Tomo, LLC., an intellectual property (IP) consultancy. Additionally, he provided instrumental research support to Intellectual Property Exchange International, Inc., an IP exchange start-up. Trevor holds a B.S. from Indiana University and is currently an MBA candidate at the University of Cambridge, focusing on international business and finance. His interests also include entrepreneurship, economics, and informational visualization. He enjoys running and cycling in his free time. Trevor seeks to bring a transnational business perspective to the blog. 