Hardcore Gamer: Sell Your Brand on eBay

By: Ian McClure
hardcore-gamer-magazine

A recent New York Times article discusses the print magazine business and the rising number of casualties the recession has claimed.  This month has seen 14 magazines go under, including Country Home, Arthur, Vital Source, Map Magazine, and Teen.  Going down with the balance sheets, obviously, is each of those respective brands.  Effectively, each demise takes with it that brand's intellectual property, including copyrights, trademarks, customer lists, subscription lists, vendor lists, and more. Many smaller print-media magazines probably don't have much overhead.  A ... Read More

Categories: Burgeoning Business, Copyright Caucus, Trademark Trends

Martin Luther King, Jr. Has a Dream … and a Brand

By: Ian McClure
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We are in the midst of two extremely important days for Americans, one of which is annual, and the other is one of the most important days ever. In light of today's holiday in celebration of Dr. King's life and accomplishments, which led the way for the next President of the U.S. to be inaugurated tomorrow, I'd like to discuss a subject that has somewhat marred Dr. King's legacy . . . his brand. There has been some conversation in the world ... Read More

Categories: Trademark Trends

Welcome to IP Prospective

By: Ian McClure
mcclure-ian

IP Prospective will be a source of information and a medium for intellectual exchange at the intersect of intellectual property, law, investment, money, and corporate action. It is my hope that this online magazine will serve as a center of information and ideas for those with a keen interest in the future relationship of intellectual property and business. Indeed, while some may measure the success of this weblog by the quantity of readers it accrues, it is the quality of readers that will make the success uniquely ... Read More

Categories: Burgeoning Business, Copyright Caucus, Investment Intelligence, Monetizing IP, Patent Prospects, Portfolio Potential, Trademark Trends

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