Lebron James and The Simple Economics of Brand Licensing

By: Ian McClure
lrmr

In 2001, I saw Lebron James play in high school, and I remember telling myself, "that is the next Michael Jordan."  Of course, I meant this from a basketball standpoint, but you can't refer to Michael Jordan without refering to his brand.  MJ's brand is one of the most prolific in sports, and its longevity continues to impress.  It turned out that Lebron lived up to my basketball potential billing.  The brand of Lebron James has not disappointed either.   He recently partnered with McDonald's, ... Read More

Categories: Burgeoning Business, Monetizing IP, Trademark Trends

A New Legal Landscape for IP: Ex-Ante Will Join Ex-Post Services

By: Ian McClure
change

The legal profession is very much like other successful services that have enjoyed longevity - it capitalizes on a need based on a recurring problem by fixing the problem(s) or preventing its persistence or recurrence specific to one client.  The legal profession with regard to intellectual property is no different.  In fact, the IP legal profession has perhaps relied on this business model to an even greater degree, as the general lack of comprehension with respect to intellectual property in the business ... Read More

Categories: Burgeoning Business

Top Stories of 2009 in Intellectual Property Management and Monetization

By: Ian McClure
2009-calendar

I'd like to first thank all of the faithful IP Prospective readers over the last 12 months.  IP Prospective will celebrate its first birthday next month! 2009 has been quite a year - for good and for bad. The financial market was consumed by a somber mood for most of the year, with just enough shining moments near the end of the year to lead U.S. consumers and investors into 2010 with an optimistic vibe. The intellectual property market did what most expected ... Read More

Categories: Burgeoning Business, Copyright Caucus, Patent Prospects, Portfolio Potential, Trademark Trends

Chicago-Kent Law to Offer First Masters Degree in IP Management and Markets

By: Ian McClure
0-chicago_master

Chicago-Kent Law School, a member institution of the Illinois Institute of Technology (IIT), will offer the first multidisciplinary Masters program in Intellectual Property Management and Markets in the United States. The IAM blog first broke the news to me, as Joff Wild wrote last week that Ron Laurie, long time advocate of and expert on the CIPO movement, apprised him of the new offering.  I had caught wind of such an interdisciplinary program in the works at an institution in the UC system ... Read More

Categories: Burgeoning Business, Copyright Caucus, Patent Prospects, Trademark Trends

A Whole New Business Unit: Separating Operations from IP Operations

By: Ian McClure
profit

I was introduced today to a new and intriguing blog titled Intellectual Profit, authored by Raymond Hegarty.  A recent post titled "Ten Reasons for a Separate IP Commercialization Business Unit"  caught my eye.  Noting the recent encouragement from IP professionals for the CIPO position within the C-Suite of companies, Hegarty makes the argument for bypassing this extra seat in the board room, and leading the CIPO to his own and separate business unit, even in another jurisdiction.  This is a move that, ... Read More

Categories: Burgeoning Business

The Significance of Intellectual Property Auctions Today

By: Ian McClure
auctiop

An interesting piece by Jackie Hutter over at the IP Asset Maximizer Blog uses some narrow empirical data offered by Marcus Malek of the Intangitopia Blog to dispell the notion that intellectual property auctions have provided any benefits for individual inventors or patent holders.  The piece was written in response to this NY Times article by Steve Lohr, which claims that "patent auctions offer protections to inventors."  Ms. Hutter "wonder[s] if the fact-checkers took a break when this article was presented for publication," adding that ... Read More

Categories: Burgeoning Business, Patent Prospects

Tangible IP Creates New Look to IAM 250

By: Ian McClure
globe

Back in June, Intellectual Asset Management Magazine first published the IAM 250, which I posted to IP Prospective with some color.  As a refresher, the IAM 250 is "[a] public, searchable directory of those individuals who offer world-class services relating to the development and implementation of strategies which enable IP owners to maximise the value of their rights portfolios."  It is, as advertised, a listing of the world's leading IP strategists. Jordan Hatcher over at the Tangible IP blog has put together a ... Read More

Categories: Burgeoning Business

Tiny Technology . . . Large Licensing

By: Ian McClure
tessera2

An interesting article in the New York Times today discusses a Silicon Valley company called Tessera Technologies that creates packaging technology that allows for the production of miniature electronics products.  The intrigue of the article to most readers, and to the author, is two-fold: (1) the miniature technology products envisioned by the company's leaders, and (2) the ability of the company to avoid the demise that many Silicon Valley companies have met over the last few years.  A certain few last paragraphs ... Read More

Categories: Burgeoning Business, Patent Prospects

The Future of IP: Notes from the ICAP Ocean Tomo Summer 2009 Conference

By: Ian McClure
oceanicap

I apologize for the break in action. I have been on the road almost continuously since attending last week's ICAP/Ocean Tomo "IP Markets 2009" Summer Auction and Conference in Chicago.   Thanks to those who have messaged or emailed in search of the "full report" I promised before the event, I have not been derailed from my mission and will hereby "give the people what they want." We all know the results of the auction.  For the second straight auction, the numbers were disappointing.  ... Read More

Categories: Burgeoning Business, Investment Intelligence, Patent Prospects

Ocean Tomo Gets Endorsement From Caisse des Dépôts for European Patent Ratings System

By: Ian McClure
logo-caisses-des-depots

As I said, the Ocean Tomo brand is still strong, and in fact continues to grow.  Just a week after news hit the fan that Ocean Tomo was selling its transactions practice and would be falling apart soon hereafter (not true), we receive word that Ocean Tomo and French bank Caisse des Dépôts have agreed to a working protocol to develop the first European patent ratings system.  No money has yet changed hands as a result of the deal, but it is said ... Read More

Categories: Burgeoning Business

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