Sep 23, 20090

A Law Report: Nominative Fair Use in Trademark Law

By: Ian McClure
globe_trademark

This post will be a break from the usual report or opinion regarding the IP market. I have encountered a rarely used but potentially case-changing doctrine in trademark law with a lot of bite - should it ever be adopted by the U.S. Supreme Court, or codified.  I thought the issue could use some exposure. This piece will read a little bit more like a law review article (I apologize), but bear with me - this is important and interesting stuff! Fair ... Read More

Categories: Trademark Trends
Apr 17, 20090

If You Plan To Expand, Invest in Your Brand

By: Ian McClure
japonais01

$325. Thats what it costs to own a brand name. If your business is worth anything at all, and you want people to associate the name of your business with your product, why wouldn't you pay $325 to register the name? Take an hour of your time and do it yourself, or pay a lawyer for an hour or two worth of work to register it in order to insure accuracy and thoroughness, and save yourself the nightmare of having your business ... Read More

Categories: Trademark Trends